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"A National Main Street Revitalization Program"
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Spirit of Anniston Program
1018 Noble Street 
Anniston, AL  36202

Hours of Operation: 
Monday through Friday
from 8 AM until 5 PM
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Phone:   256-236-0996 
FAX:      256-238-1827

E-mail:
soainformation@spiritofanniston.org

 
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 Organization
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 A Message From The Chair | Committees

2009 Board of Directors
 Officers:  .
Ann Welch
Chair
Robert Jackson
Vice-Chair
Jim Miller
Past Chairman
Joan McKinney
Secretary
Julie Tyson
Treasurer
Directors:
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Ray Bryan
Betty Carr
Marcus Dunn
Peggy Grubbs
Bill Jackson
Elmyra Jackson
Rod James
Theresa Lackey
Tom McNaron
Jean Ann Oglesby
Maggie Burn-Owens
Beverly Parsons
Sam Phillips
Marc Spaulding
Scott Whaley
 
Ex-Officio  
Sherri Sumners
Chamber of Commerce
David Christian
David Schneider
Historic Preservation Committee
Mayor Gene Robinson
City of Anniston
Carol Fischer
Calhoun County Board of Realtors


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From the Chair: Ann Welch
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Most successful downtown revitalization programs (over 2,000 nationwide) use the Four-Point Main Street approach. You will see from our front page article that the Spirit has organized a comprehensive program of initiatives based on those Four Points: Organization, Promotion, Design and Economic Restructuring.

With recent discussions about the economic development needs of the rest of Anniston, it might be worth considering an adapted four-point approach to address the suburban areas of the city. After all, the four Main Street Points represent important components of all successful redevelopment and revitalization strategies, no matter the geography.

At this time of economic challenges across the nation as well as in Anniston, it is imperative that we use every opportunity and asset to our best advantage. I speak for the Spirit Board, when I say we are willing to do our part and more than willing to work with elected officials, city staff and boards, and concerned citizens. It will take everyone working together to get on that “same page” and it will take dialogue to get us to that page. 

Now is the time to address the situation by analyzing our challenges, identifying our goals, soliciting the advice of experts in these areas, making a plan and following through. 

If the Main Street formula can help us achieve our goals of citywide revitalization, great! Whatever the formula or the approach, the important next step is to begin the process. Let’s get around the table soon. 

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  • Express your opinion!  Join a committee!
The Spirit of Anniston has four standing committees that correspond to the four points of the National Main Street revitalization process. In time, various subcommittees will be formed to address Anniston’s specific issues and interests. The four committees are:
  • Organization involves getting everyone working toward the same goal and assembling the appropriate human and financial resources to implement a Main Street revitalization program. A governing board and standing committees make up the fundamental organizational structure of the volunteer-driven program. Volunteers are coordinated and supported by a paid program director as well.
  • Promotion sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. By marketing a district's unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area.
  • Design means getting Main Street into top physical shape. Capitalizing on its best assets — such as historic buildings and pedestrian-oriented streets — is just part of the story. An inviting atmosphere, created through attractive window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping, conveys a positive visual message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging appropriate new construction, developing sensitive design management systems, and long-term planning.
  • Economic Restructuring strengthens a community's existing economic assets while expanding and diversifying its economic base. The Main Street program helps sharpen the competitiveness of existing business owners and recruits compatible new businesses and new economic uses to build a commercial district that responds to today's consumers' needs. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district.

Anniston is our city.  Help to make it a better place to:

LIVE    WORK    PLAY   BUILD  PRESERVE

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